A picture says a thousand words.
If you have a wide portfolio of different tasltes or flavours, differentiating products is often done through a combination of colour and copy.
On some product sectors such as coffee this layering of copy can create busy packs that lack immediacy.
Also, following what the competition do lacks adventure and creates a sea of offerings that are all doing the same thing.
One clever way brands can successfully differentiate though, is instead of talking about flavour, talking about the overall ‘taste experience’.
Have a look at this fantastic example from a coffee brand Ueshima, where they have used an abstract textual illustration in order to help describe the experience of drinking the product.
It’s an amazing visual shortcut to talk about taste when words alone won’t do it justice.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
