Always be known for something

Now, at first glance this might this looks like one of those thingies that you pop in your toilet cistern in order to get rid of limescale and make the water blue.

It’s actually a gizmo for filtering tap water.

For these types of consumables it’s imperative to communicate the end use and benefit to the consumer. However, the ‘thirst quenching refreshment’ story and how many bottles one filter creates information is pretty much nowhere to be seen.

Sure, consumers no what Britta does as a brand, but lifestyle and end benefit are hugely important to the end of consumer.

In a world where sustainability rules, creating a credible alternative to bottled water is there for any brand to make their own!

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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