Build equity, not confusion

What do you see first? Is it the Apple, the background texture or the brand logo?

Now, bear in mind this photo is taken fairly close up on the shelf, but take a couple of steps back and the brand name disappears entirely.

The brand name should work effectively from a metre and a half away as your approach shelf and also when you’re right up next to it.

This is even more important if you don’t have an instantly recognisable brand colour or other piece of sign posting to draw the eye.

Build equity, not confusion.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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