Don’t leave them guessing

Great standount and stripped back messaging always works, right?

Take a look at this example from OHMG.

The naming strategy is very clever for a magnesium based drink – once you know that’s what it is…

And that’s the problem. Whilst it may achieve standout, it’s not immediately evident what the product is, what flavour it is or what the benefit is to the consumer.

Now some of you out there may say, but it encourages me to pick it up and have a look at it. But would be you actually want to pick everything up and examine it in the middle of a busy shop?

Being single minded and stripping back clutter is always great for any FMCG brand, but never leave consumers guessing too much.

Otherwise they will quickly find something else that talks to and meets their immediate needs.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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