Is it just me?
It would appear that the health and safety people have taken over control of SRP creation at the moment.
I’m sure I remember the oxo SRP being a much shallow tray to allow the O and X to rule the shelf.
This slightly overcautious iteration seems to spoil this champion of on shelf presence.
Can anyone else remember a shallower tray, or is this one of those “Mandala effect” things happening?
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
