Is it just me?

Is it just me?

It would appear that the health and safety people have taken over control of SRP creation at the moment.

I’m sure I remember the oxo SRP being a much shallow tray to allow the O and X to rule the shelf.

This slightly overcautious iteration seems to spoil this champion of on shelf presence.

Can anyone else remember a shallower tray, or is this one of those “Mandala effect” things happening?

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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