Always try to challenge and inspire the consumer.
I saw these in store recently and its fair to say, steamed brown lentils are never going to be an easy sell-in!
Therefore it’s really important to try and find ways to inspire consumers with regards how they can use your product in tasty and adventurous ways.
I think the brand would really benefit from some inspirational destination dish shots or even appetite appeal building into the rather forlorn logotype which would also help increase brand recognition.
Remember, the consumer is looking to a brand for guidance and expertise and inspiration.
#BrandDesign, #PackagingDesign, #Packaging, #Food