Regulators need to ‘ketchup’.

What did you say it was again?

I often think a dollop of common sense is beneficial for brands.

Take a look at this example of a Heinz Tomato Ketchup sachet where, in order to comply with regulations, the brand has had to write tomato ketchup in multiple languages. This happens more than you realise!

It is often a common challenge in packaging design, trying to squeeze all of these languages onto the pack but on closer inspection you can see that the translation is exactly the same in 7 of the languages!

Common sense should always win through, after all, I don’t think it takes a rocket scientist to work out what it is. Regulators sometimes need to ‘ketchup’ and utilise common sense.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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