An obsession with beauty

Beauty drinks are a huge trend in Thailand.

Functional drinks with added vitamins, collagen or chlorophyll don’t promise to work wonders on the inside but on the outside.

They borrow much more from the world of personal care than from their refreshing counterparts.

It seems to be a deep, rooted cultural thing, because in Thailand, the more beautiful, you are the more successful you appear to be.

This is something I’ll cover a little deeper with my next post tomorrow, but safe to say based on the demand of a market which places great importance on beauty, these type of products will continue to be a key part of the Drinks fixture.

#PackagingDesign, #Packaging, #Innovation, #Beauty

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