Here’s an interesting pack and I say that for a couple of reasons.
Firstly, it’s not immediately evident what it’s for, or how it is used. If you look up in the top right hand corner on the backing card, you can just about see the description.
That said, it did take awhile to find it. I ran it past a couple of other people in the studio who both the same quizzical look that I had.
Secondly, the communication on the front pack uses graphical devices more closely associated with harsh cleaning products, the sort of stuff you’d stick down the loo!
Clearly, that’s not something you want to put on very delicate face!
Brands should always be careful to identify what they are there to solve and in a tone of voice that is more empathetic with the cause.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
