Get your hierarchy right

Getting your hierarchy right on pack can be the difference between standing out or disappearing on shelf

Have a look at this example from Deliciously Ella. Compared to some of the competition, the logo is relatively small due to the fact it has so many more characters in it.

This often means that the resulting logo is much smaller and so tends to compete for attention with other elements on the pack.

One of the best ways to combat this is to add a holding shape to to the logotype in order to create some contrast.

This as the triple effect of increasing stand, making the logo more recognisable and much more transferable.

If you’re unlucky enough to have a brand name with a large amount of letters in the brand name, it’s better to find a more efficient way to compete for attention in the pack hierarchy.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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