Signposting your brand

Here’s a pretty incredible fact.

52% of consumers notice colour before anything else on packaging.

Colour is an incredible visual shortcut to instantly guide a consumer into your brand.

Some brands such as Tiffany below have a key signature colour they use for signposting. This is used consistently across all advertising, packaging and also for merchandise such as carrier bags, so even from a distance It’s signals where the shopper has just been!

Ask yourself this question, is your specific choice of colour unique, does that colour fully represent the brand story and tone of voice?

It’s not about completely revisiting, a brand colour, sometimes it’s just about identifying a more relevant hue of that colour to make it distinct and recognisable and more on brand.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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