Keep them interested.

This may be the most boring photo you see all day.

There are on average some 30,000 items in a typical UK supermarket, that’s a lot of choice. A brands role is too get the consumer excited and interested.

For many sectors, this is quite a challenge non more so than for kitchen electricals. This tired looking apologetic space doesn’t seem to have changed since the mid-80s.

It does seem that there is a huge opportunity in this area to break the mould and do something, well, more challenging.

Whether that’s dispensing with the clipped product shot and doing something more lifestyle based or being big and bold and focusing on a single minded claim.

Always keep the consumer interested. A boring pack hints at a boring product experience.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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