Talk in a voice, those that need to can understand.

Talk in a voice, those that need to can understand.

Lots of products are opting to use refills in order to cut back on plastics.

Invariably, this means utilising container formats that aren’t normally an attributed to a particular sector.

Some brands have identified the need to take extra special care when utilising some of these unfamiliar formats, especially if they are from the food and drink sector.

Take fabric conditioners for instance that are using tetra-packs. This one from Morrisons, has employed the use of a bold graphic on the spout saying ‘Not for drinking’.

Now, it doesn’t take a rocket scientist to work out, but those who are more likely to drink from this, kids, aren’t likely to be the ones that can understand the messaging in the first place !

Yes, brands have a responsibility to protect consumers, but they need to adopt more relevant methods. This solution seems a little bonkers if you ask me!

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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