Wake up the fixture!
Sign posting your product through the choice of structure is a great way to showcase your point of difference and cue authenticity.
Check out this great little example from those global purveyors brown powder, Starbucks.
The product is a ready to drink milkshake which cleverly utilises their take-home coffee cup structure in order to force differentiation from the white PET bottles all to common in this sector.
The pack features a transparent lid and hole to pop a straw through, to add that additional bit of ceremony.
Overpacking? Possibly so, but a great bit of theatre!
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
