Wake up the fixture!

Sign posting your product through the choice of structure is a great way to showcase your point of difference and cue authenticity.

Check out this great little example from those global purveyors brown powder, Starbucks.

The product is a ready to drink milkshake which cleverly utilises their take-home coffee cup structure in order to force differentiation from the white PET bottles all to common in this sector.

The pack features a transparent lid and hole to pop a straw through, to add that additional bit of ceremony.

Overpacking? Possibly so, but a great bit of theatre!

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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