The battle of the Xmas chocolates

In the battle of the Christmas chocolates, there is one clear winner so far, at least in my local store anyway.

How much of this is down to brand and how much is down to actual love of the product is open for debate, but it would seem that Mars are winning hands down in this instance.

The thing that struck me here, is actual consumer perception when you have depleted stocks of one and overstocking of another.

It’s sometimes calls into question perceived quality credentials of one brand over the other. We are all very tribal by instinct so consumers can have a tendency to follow what other consumers do so as not to miss out.

From a brand communication point of view, this definitely works to Mars favour!

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

Scroll to Top