Use what you have in a creative way.
Following on from my post yesterday regards using windows on-pack, have a look at this clever little idea from Terry‘s Chocolate Orange.
Interestingly, they have incorporated the window into part of the design in order to make the product more seasonal.
It’s a very simple approach, but uses the existing cutter guide on the box so as not to incur additional production costs.
This clever little theme is also followed through onto the side of the pack.
Windows can be incredibly restrictive as I’ve discussed earlier but with a little bit of creative jiggery-pokery, can be used to accommodate different designs over any season.
#BrandDesign, #PackagingDesign, #Packaging, #Sustainability
Further reading: How to start a branding company