Your assets have an important role to play.
Ok, it’s not got the kudos of a Tiffany bag but there is something powerful about the famous Ikea blue bag.
So much so, it has been used to signpost the location of a new flagship Ikea store in central London.
It’s functional and utilitarian, but then I suppose so is scaffolding that it has been set up to cover.
This wins on 2 levels: firstly it creates a strong visual shortcut to an brand and secondly, it creates a strong emotional connection using humour.
If you have assets, however, functional and utilitarian, they seem, they are all part of your design system and can be used to connect to consumers.
#Advertising, #BrandDesign, #Marketing, #Innovation