What does it cue?

We humans are quite simple things. We love to create patterns and draw comparisons to help us make sense of the world around us.

Show us something new and it will immediately evoke memories of something similar.

Take these new Nutella packs featuring characters. I saw this one and was immediately transported back to Mister Matey bubble bath from the 1980s!

Is that just me?

It creates quite an interesting challenge though. When trying to create something new, it’s inevitable that we will draw inspiration on things from the past. However, we need to be mindful that it’s the current brand that is front and foremost in the mind of the consumer, rather than what it was inspired by.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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