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What does that say?
What is the most important part of your pack? Is it the product that you’re…
Accommodating sustainability on pack
With the drive to more sustainable packaging, both in substrate and substrate reduction, it’s often…
Allow flexibility in pack architecture
Having a robust pack architecture is hugely important, especially if you’ve got a wide and…
Consider this
Craft is all about care, consideration, experience and pedigree. The packaging has to hit the…
Design for supermarket lighting
There is a huge difference between how a pack looks on a design visual versus…
Never waste space
Never waste space on pack . Launching a brand into a supermarket is incredibly difficult…
Make the information accessible
We often have challenges in fitting information on the back of pack. But when there…
Never be complacent
If you cast the glance at this pack on shelf, you’d be hard-pressed to know…
Never be complacent
If you cast the glance at this pack on shelf, you’d be hard-pressed to know…
Show your consumer what success looks like
If you are promising your consumer success then capturing that emotion, that excitement is imperative…
Now you see it, now you don’t
It’s not just competitors you have to deal with on shelf. Sometimes it’s the shelves…
Let’s be transparent
Here is a section of the supermarket that can always look a bit of a…
On pack confusion
We’ve all been there, that state of complete confusion in the hotel where you have…
Should the brand colour signal problem or solution?
Should the brand colour signal problem or solution? You’ll be amazed at what consumers take…
Correct colour choice
Brand colours are hugely important, it’s your way of owning a shelf and providing a…
Don’t let the pack architecture restrict you
Always make sure your architecture works with your pack. If you have a wide and…
Shine on!
Silver can be a tricky colour to manage under supermarket lighting. What looks fantastic for…
Choosing the right format for your packaging
Choosing the right packaging format is just as important as what you put on it….
How to stand out
Standing out on shelf is never the problem. Standing out in the right way is…
How to stand out
Standing out on shelf is never the problem. Standing out in the right way is…
Always weave an engaging story
The success of the chicken wine has been a spring board for a menagerie of…
Never forget how the product will be used
I often get into fairly interesting conversations on here with people about packaging formats. I’m…
Never forget how the product will be used
I often get into fairly interesting conversations on here with people about packaging formats. I’m…
All the information, none of the emotion
Sometimes, all the information is there, it’s just not presented in an engaging way. Branding…
What’s in a name?
When your product is renowned for being in a certain format, it’s difficult to break…
But what is it?
Something I’ve mentioned before on posts is that brands need to explain clearly what consumer…
Working hard or hardly working?
When you are up against the big players, performance and efficacy are king. Many own…
Is your packaging design clear?
Cat food or dog food? The pet food aisle can be very confusing. There are…
Real or fake?
Here’s a really confusing pack. One is full sugar and the other sugar-free. The main signpost…
Tell them what you do
If your brand has a unique offering, it’s up to you to tell the consumer…
Win the shelf, win the consumer
You’ve got three seconds to tell me the brand and the product. It’s a tricky…
Where is your pack?
Here’s a great example of why you should check your shelf impact next to a…
Optimise your Packaging Orientation
Getting the architecture of your packaging correct can mean the difference between standing out and…
When an update doesn’t always solve the problems
Regular readers of my posts may remember my thoughts on the previous iteration of the…
Miss the brand story and miss out on a valuable connection
Great brands have an engaging story. Without a story, you are behaving more like a…
What does that say?
Here’s another great example of something I’ve mentioned before. What is the most important part…
Beware of poor execution
Craft is all about care, consideration, experience and pedigree. The pack has to hit the…
Never waste space
Never waste space on pack . Launching a brand into a supermarket is incredibly difficult…
Who ya gonna call?
If there’s something strange, in your supermarket shelf, who you gonna call? I know, it’s…
Make the information accessible
We often have challenges in fitting information on the back of pack. But when there…
What is it?
What is it and what is it for? This is a really important question for…
What elements are most important?
As I mentioned on my post last week about the Mr Beast jerky, there’s a…
Now you see it, now you don’t
It’s not just competitors you have to deal with on shelf. Sometimes it’s the shelves…
Should the brand colour signal problem or solution?
Should the brand colour signal problem or solution? You’ll be amazed at what consumers take…
How to stand out
Standing out on shelf is never the problem. Standing out in the right way is…
Always weave an engaging story
The success of the chicken wine has been a spring board for a menagerie of…
Never forget how the product will be used
I often get into fairly interesting conversations on here with people about packaging formats. I’m…
All the information, none of the emotion
Sometimes, all the information is there, it’s not presented in an engaging way. Branding is…
Style over substance
Packaging has a job to do. First and foremost, it needs to communicate. This toothbrush…
Consumers need to believe in the are buying
Consumers need to believe in the brand they are buying. They look for signals of…
You can see some of our recent packaging design work here. Or our expanded case studies here.