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What works on a flat design visual does not always work in 3 dimensions.
Getting orientation correct on cylindrical products is incredibly difficult in store. You’re relying on the…
Follow the crowd and disappear into the crowd.
Are you behaving like a product or like a brand? The chances are, if you…
What do you do when you have lots to say?
If you are a brand with lots to say it’s often a challenge to work…
Be as clear as the benefit you promise
The first questions any consumer would ask is what is it, what does it do…
Choose you images wisely
If your product commands a premium price point then the onus is on the brand…
Why try and be something you aren’t?
We are getting to the position where it’s very difficult to tell the difference between…
It’s not always what you say, but how you say it.
It’s not always what you say, but how you say it. If you’re trying to…
Don’t be the brand that cues comp
Why is it that the free from aisle is often free from appeal and excitement…
Keep your consumers trust, be of the moment
With pharmaceuticals, If you don’t look contemporary and ‘of the moment’, you erode consumers trust….
Always be clear
If you are promising perfection, then you need to be clear with your consumer how…
Never undermine you brand cues
The world of plant-based foods has taken a bit of a pounding over the last…
The world of engine oil is a truly bamboozling place.
The world of engine oil is a truly bamboozling place. If, as I did yesterday…
Always use a tone of voice that suits the problem at hand.
Always use a tone of voice that suits the problem at hand. Here’s an interesting…
Build equity, not confusion
What do you see first? Is it the Apple, the background texture or the brand…
Striking the right balance
When your brand aims to communicate ‘goodness,’ striking the right balance between projecting health credentials…
Be confident
Always be confident with the branding, even with more premium offerings. Confidence communicates to the…
Woah! Too much!
Woah woah! Slow down! One thing at a time Some packs bombard you with messaging…
Pet food is a curious area.
Pet food is a curious area. Clearly, as humans we are not intended to be…
Always meet your audiences needs
One of the first and most obvious things a brand needs to communicate to a…
What’s in the box?
A question for you. What is it that first stands out on this SRP? Is…
Never forget taste appeal
One thing that functional snacks often forget is taste appeal. Taste is often compromised in…
All that glitters isn’t necessarily gold!
All that glitters isn’t necessarily gold! Managing print on shimmering holographic substrates can be tricky….
Bring on the common sense!
New Year, a new start and it’s time for brands to take a common sense…
Focus on your most salient piece of information and prioritise this
Trigger spray packaging is known for it’s really awkward canvas. There’s a lot of important…
Form follows function
You can almost hear the thud as peoples jaws drop in supermarkets at the price…
Form follows function
You can almost hear the thud as peoples jaws drop in supermarkets at the price…
Extend your canvas
Quickly extend your canvas. Another great example from South Korea. This was a fantastic way…
The devil is in the detail
The devil is in the detail. There aren’t many brands that can boast 150 year…
The pitfalls of compromise
I’ve seen quite a few drinks brands, especially in the Beer sector moving from direct…
Be clear what you are
Always be clear with the consumer what you are. If you are offering something unusual…
Cue transformation in the consumers mind
Here’s a great example of ‘consumers decide emotionally then justify logically’. Cleaning is an arduous…
Take a step back
Cursive type is a fantastic visual shortcut towards vitality and naturalness in branding. Although this…
Expectations are a hard thing to manage
Expectations are a hard thing to manage particularly if you offer up something challenging to…
Remember to establish a clear pack architecture
Remember to establish a clear pack architecture. Establishing a robust yet flexible architecture is incredibly…
Promotional partnerships should always bring out the best in one another
The key to great promotions is that they have to be relevant. By relevant I…
Ensure that your pack architecture permits flexibility
Lurpak has expanded its offer into the plant-based arena. This is obviously a new area…
Extend your reach
Here is an interesting predicament. Many suncream brands are positioned and targeted towards summer months….
What is the first thing you notice on these packs?
If I was to say to you what’s the first thing you noticed here, the…
Always use every square inch of pack.
Ensure that you use every square inch of pack. The backing card that incorporates the…
It’s what’s inside that counts
Here’s an interesting example, on how to be transparent with your consumer. This toothpaste pack…
Never let lower cost, mean lower efficacy.
When looking at value-based product lines you need to ensure that the emphasis is on…
It’s how you say it
It’s not what you say often, it’s how you say it. Many brands actually do…
What works on a flat design visual does not always work in 3 dimensions.
Getting orientation correct on cylindrical products is incredibly difficult in store. You’re relying on the…
Never waste real estate
The role of a window on the pack is to show the product off and…
The power of subconscious communication
Here’s an interesting way to look at fragrance naming on personal care products. Is it…
Be clear and honest with the consumer
Here’s a quick test, stare at this pack for four seconds and tell me is…
Is your product relatable and relevant to the consumer?
Making FMCG products that are relatable and relevant to consumers is your brands chief task….
Follow the crowd and disappear into the crowd.
Are you behaving like a product or like a brand? The chances are, if you…
Stripping back price shouldn’t mean stripping back personality
In response to the global cost of living narrative, Amazon are lowering prices on thousands…
T’is the season to be sniffly!
T’is the season to be sniffly. As the temperatures drop, and the daylight hours fade, cold…
You can see some of our recent packaging design work here. Or our expanded case studies here.