Unilever approached us to design a new addition to the Elmlea portfolio “Stir In” Launched in 3 flavours – Mushroom, 3 Peppers and Garlic & Herbs. The brief was to clearly communicate the usage, convenience and key difference to the core portfolio. Stir In is an extra creamy product that is perfect for adding thickness to your favourite dishes.
Key for us was to highlight the velvety smooth texture as well as the intense flavour of the new Stir In products whilst still ensuring brand recognition for consumers.
Each Stir In bottle has a unique serving suggestion and recipe based on the flavour to add inspiration to the cooking experience as well as increase appetite appeal. Swirls have been incorporated into the design around the logo to provoke the action as well as ease of stirring into your dishes. The ’Simply pour into Pan’ logo was also introduced to show the simplicity of this new product.
“Slice delivered innovative designs for our NPD that kept the integrity of Elmlea in the new bottle format. The quality of work was excellent and delivered within tight timescales. A great team who thoroughly understood the brief.”
Jolanda Wells – Unilever Assistant Brand Manager, Elmlea